Commercial transformation for charities and social enterprises
Built for sustainability.
Grounded in mission.
Helping mission-led organisations build sustainable income and commercial confidence — without compromising purpose, values, or care.
Commercial depth, translated for the third sector
Many advisers understand the third sector.
Many understand commercial growth.
Very few understand both — and can bridge the gap safely.
This work draws on over 20 years’ experience leading commercial change in complex environments, now applied thoughtfully within charities and social enterprises.
That means:
No corporate jargon
No one-size-fits-all models
No pressure to “be more commercial” at the expense of purpose
Just practical, ethical support that works in the real world.
Calm, senior commercial leadership — when it matters
This consultancy exists to support organisations through necessary commercial change.
Not fundraising.
Not theory.
Not generic strategy.
But hands-on commercial transformation, delivered with care, rigour, and respect for mission.
We work alongside leaders and boards to help them:
Strengthen financial sustainability
Reduce dependency on fragile income
Build confidence in commercial decisions
Protect what matters most
Jim Brinkley is a senior commercial leader with over 20 years’ experience supporting organisations through complex change.
He now works alongside charities and social enterprises to help them build sustainable income, strengthen commercial capability, and navigate change with confidence — while staying true to their purpose.
A conversation, not a pitch
If your organisation is under pressure — or preparing for change — the first step is often a conversation. No obligation. No sales script. Just a thoughtful discussion about what’s possible.